From embargo to launch and beyond
A launch only gets one shot at a first impression. Without targeted PR, your product competes with dozens of other announcements the same week.
Day-one coverage in the titles your audience reads, followed by follow-on stories (reviews, comparisons) that keep attention going for weeks after release.
We build a media plan with embargoes, exclusive previews for key outlets, and a press kit that gives journalists everything they need to publish fast.
- Exclusive embargoes with key media
- Press kits and spokesperson coaching
- Follow-up: reviews, comparisons and follow-on stories
A launch with a story of its own
A product brochure rarely makes the news. An angle with news value does.
- 3 phasesBefore, during and after the launch
- EmbargoControlled timing towards editors
- Max. 4 weeksDuration of a campaign
Define the story
What is really new and who is it relevant for?
Prepare materials
Press release, visuals, product figures and quotes.
Approach journalists
Under embargo before launch, broadly on the day.
Follow up and measure
Track and report reviews, mentions and links.
What is new?
The product, feature or insight with news value.
Who is it relevant for?
The readers of the media you want to reach.
Why now?
A moment, trend or trigger that makes it urgent.
A story editors pick up
Not a product brochure, but an angle with news value.
Who it is for
Brands launching a product, service or feature that want more than a press release that disappears into an inbox.
Frequently asked questions
How early should we start?
Preferably well before launch, so there is time for the story, the materials and targeted early outreach to editors.
Can you arrange reviews?
We approach journalists and creators with a strong story and good materials. We cannot guarantee a positive review or placement.
Is this also for small launches?
Yes, if there is a real angle. A smaller launch sometimes fits trade media or regional press best.