We are your voice.
Voice Digital turns data into stories newsrooms want to run. From product launches to funding news: we make sure your brand gets heard where it matters.
Why it works, what it does for your findability, and why it matters more now than ever.
Digital PR is the modern form of public relations: instead of sending out a press release, we build stories on data, research and a sharp angle, and get them in front of the right journalists. The result is editorial coverage with authoritative media, earning brand mentions and backlinks that strengthen both your search engine optimisation (SEO) and your visibility in AI-generated answers.
Digital PR is built on stories that carry news value in their own right: original research, striking data, or an angle a journalist would want to write themselves. The goal isn't a single placement, it's authority: mentions and backlinks from the titles that matter in your market, ones that both readers and search engines trust.
Every editorial placement with a relevant publisher earns a backlink from a site search engines trust. That authority carries over to your own domain, strengthens your link profile, and helps you rank higher for the keywords that matter to your brand.
More and more people are asking ChatGPT, Perplexity or Google AI Overviews instead of searching Google. These models base their answers on trusted sources such as news articles and trade press. Digital PR makes sure your brand shows up in those sources, and so becomes visible in AI-generated answers too.
Not a replacement, but a merger: Digital PR combines three fields into one discipline focused on organic, editorial visibility.
Digital PR is an evolution of three existing disciplines: traditional PR, SEO and link building. Where each of those focuses on a different channel, Digital PR combines their strengths into one approach aimed specifically at online media: earning organic placements in top-tier titles through content that is newsworthy in its own right.
Focuses on offline media such as newspapers, TV and radio, and on press relationships in general. Less concerned with link value or online findability.
Focuses mainly on search engines: the technical setup, structure and content of your own website to rank higher in search results.
Focuses on earning backlinks, often through paid or actively arranged placements on other websites.
The key difference with link building: with Digital PR, you don't pay for a placement. A placement happens organically, because a journalist thinks the story is worth publishing on its own merits. And where traditional PR stays offline and SEO is mainly about search engines, Digital PR now also plays a role with AI and LLMs: the language models behind ChatGPT and Perplexity lean on the same trusted, widely-cited sources that Digital PR earns.
We're happy to think along, no strings attached, about where your story has news value.
