Digital PR you learn to run yourself
Not every company needs an outside agency for the long run, sometimes it's more valuable to build the knowledge in-house.
A marketing team that can independently spot, build and pitch data stories to the right media, without staying dependent on an agency.
Through workshops, interim engagements and coaching, we build the knowledge and process around your team.
- Workshops and training for marketing teams
- Interim PR consultancy: brought in temporarily to set up a strategy
- Coaching for spokespeople and content creators
Teaching your team to do this without us
Not every team needs an outside agency. Sometimes it works better to build the know-how in house, so your team can spot, develop and pitch stories to the media itself.
You already have content and data
It is in your customer figures, research and market knowledge.
Judging news value is a craft of its own
A marketer learns to build campaigns, not to weigh stories like a news editor.
An agency cannot take every opportunity
Big campaigns yes, small opportunities in between often no.
Act on opportunities when they appear
Your team spots, builds and pitches itself, without waiting for outside capacity.
Workshop
For teams just starting out. One intensive session, or several if your team wants more, with real examples: from raw data to a newsworthy story.
Interim engagement
For experienced teams stuck on execution. We join live campaigns and hand over knowledge as the work happens.
Coaching
For team members who want to keep growing. Regular sessions where we review and steer live cases together.
Spot opportunities
See the story in an internal figure or customer reaction.
Judge news value
Weigh an angle like a news editor would.
Build the story
From data to a press release editors take seriously.
Bring it to the media
Pick the right outlets and approach them well.
We work towards the point where your team can carry on independently.
| Agency only | On your own, without guidance | Consultancy | |
|---|---|---|---|
| React quickly to small opportunities | No | Yes | Yes |
| Experienced PR specialist helps you think | Yes | No | Yes |
| Knowledge stays in your team | No | Yes | Yes |
| No lasting dependency | No | Yes | Yes |
A general comparison: the outcome depends on your team and goals.
Who it's for
Marketing and communications teams that want to build PR capacity inside their own organisation, and teams that have just started with content marketing or research and want to learn how to bring that material to the media.
Frequently asked questions
Who are the workshops for?
Marketing and communications teams that want to learn to apply digital PR themselves, from beginners to teams stuck on execution.
Can you join temporarily?
Yes. With an interim engagement we join live campaigns and hand over knowledge as the work happens.
How long does an engagement take?
That depends on the format. A workshop is one intensive session and can also run over several sessions. An interim engagement or coaching is tailored to your team.