Turning existing content into media coverage
Not every good story needs to be built from scratch. Many brands already have content lying around that's newsworthy, or becomes newsworthy with a small adjustment: a study, a striking insight, a whitepaper, a blog post with unique data.
Media coverage at a fraction of the time and cost of a new PR campaign, because the hardest part, the content itself, is already done.
We screen your existing content for news value, sharpen the angle for a journalistic audience, and send it to the media it's actually relevant for.
- Audit of existing content for news value
- Rewriting with a journalistic angle
- Targeted outreach to relevant newsrooms
More from content you already have
Studies, reports and articles deserve more than a place on your own site.
- Existing contentNo new research needed
- Targeted pitchesA separate angle per editor
- Max. 2 weeksTurnaround, from start to finish
Scan content
We look for the figure or insight that can stand alone as news.
Choose an angle
What is new and why is it interesting now?
Select editors
Media and journalists who write about this topic.
Pitch and follow up
Personal pitches, then measure what it delivers.
You have
- Studies and reports
- Whitepapers
- In-depth articles
We create
- News angle
- Personal pitches
- Visual or summary
Result
- Higher brand awareness
- Media clippings
- Brand mentions
- Backlinks to your content
Who it is for
Companies that already invest in research, reports or long-form content and want that investment to work harder.
Frequently asked questions
Is new research needed?
No. We start with what you already have and look for the angle with news value.
What kind of content works best?
Studies, reports and articles with your own figures or a clear opinion usually work best.
What does it deliver?
Coverage and backlinks in relevant media. We cannot guarantee a placement, because editors decide for themselves.