Research as a news source
Journalists need new, verifiable facts every day, not product news. Data-driven PR delivers exactly that: a story built on numbers that exist nowhere else, newsworthy enough to earn coverage on its own, with no ad spend.
Not just one placement, but authority. Mentions and backlinks from the titles that matter in your market, and repeat coverage because journalists start seeing you as a trusted source on the topic.
- Surveys and data collection among relevant audiences
- Translating numbers into a journalistic story
- Distribution to national, trade and regional media
From numbers to news
A good figure tells a story that cannot be found anywhere else. This is how we turn it into a campaign.
- Max. 8 weeksDuration of a campaign
- 3+ anglesPer study: national, regional and trade
- MeasurableCoverage, mentions and backlinks in your report
How we work
Every campaign follows the same five steps, tailored to your goals and market. A campaign runs for a maximum of 8 weeks.
Goals and analysis
Together we set your goals and KPIs and look at where your story and market offer opportunities.
Concept and research
We develop newsworthy angles, with data as the foundation, and test each one for news value before moving on.
Production
An optimised landing page, press release and visuals, so journalists have everything they need to publish.
Distribution
Pre-pitch, targeted outreach and seeding to the journalists for whom the story is relevant.
Reporting
An overview of placements, backlinks and brand mentions, with learnings for the next step.
Your input
- No data of your own needed
- No research or material to supply
We create
- Research and data collection
- Data story
- Visuals
- Press release
- Personal pitches
Result
- Coverage in news and trade media
- Mentions and backlinks
Who it is for
Brands that want to build authority with research and data, even without data of their own. We do the research and the data collection, you do not have to supply anything.
Frequently asked questions
Do we have to supply data ourselves?
No. We set up the research, collect and analyse the data and turn it into the story. If you have data of your own, we can use it as an extra angle.
How long does a campaign take?
A campaign takes a maximum of 8 weeks.
What does it deliver?
Editorial coverage, brand mentions and backlinks on relevant sites, plus a data story you keep using. We cannot guarantee placements, because editors decide for themselves.