Research as a news source
We turn original data and research into stories with a clear angle. Journalists get something that doesn't exist anywhere else — which is exactly what earns coverage.
- Surveys and data collection among relevant audiences
- Translating numbers into a journalistic story
- Distribution to national, trade and regional media
From embargo to launch and beyond
A launch lives or dies by timing. We build a media plan that builds anticipation before release, secures strong day-one coverage, and keeps attention going afterwards.
- Exclusive embargoes with key media
- Press kits and spokesperson coaching
- Follow-up: reviews, comparisons and follow-on stories
More than a number in a headline
A funding round or acquisition is news for one day, unless you connect it to a bigger story about the market. We dig for that context, together with founders and investors.
- Positioning for business press and trade media
- Spokesperson support for founders and leadership
- Supporting content: LinkedIn, opinion pieces, interviews
Making what works visible
We don't just measure the number of placements, but reach, sentiment, and whether the core message actually gets picked up — so you know what the next story should be.
- Monthly reporting on reach and sentiment
- Benchmarking against competitors in the same sector
- Quarterly recommendations for adjustment
Digital PR you learn to run yourself
Not every company needs an outside agency for the long run. As a consultant, I help marketing teams and founders understand and apply digital PR themselves — from pitching your first data story to building a lasting media strategy.
- Workshops and training for marketing teams
- Interim PR consultancy: brought in temporarily to set up a strategy
- Coaching for spokespeople and content creators
