Is your campaign idea ready for the media?

1. The preparation

A brainstorm works better when the basics are in place. Fill in what you already know and the check will show you the rest.

2. Test your idea for news value

Already have an idea? Rate it honestly. If you don't have one yet, skip this step.

• Is it new or surprising for your audience?
  YesA bitNo
• Does it fit your audience and the media you want to reach?
  YesA bitNo
• Can you back it up with data, research or a reliable source?
  YesA bitNo
• Is there a reason why this matters now?
  YesA bitNo
• Is there a visual element, such as a chart, map or photo?
  YesA bitNo
• Can you tell it from several angles, for example national, regional and trade?
  YesA bitNo
• Would you share it or talk about it yourself?
  YesA bitNo
• Can you say in one sentence why a reader would care?
  YesA bitNo